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Home / Programs / Grande Ecole Program / Master's Cycle / Banking & Finance Digital Business Development

BACHELOR DIGITAL BUSINESS DEVELOPMENT

Aiming for a Bachelor’s Degree (Bac+3) and aligned with the Audace 6.0 framework, the Digital
Business Development specialization prepares students for the professions of tomorrow by training profiles capable of leveraging AI, digital tools, and innovation methodologies to accelerate growth and lead transformation projects. 

Graduates can pursue roles focused on business development, digital strategy, customer journey optimization, AI tool deployment, or project coordination within evolving organizations. 

program details

The Digital Business Development specialization trains a new generation of hybrid business developers: strategic, creative, and empowered by data, AI, and growth technologies. 

In a world where every company is becoming digital, students learn to transform any business into a driver of acquisition, conversion, and responsible growth by designing omnichannel experiences, automation tools, and sustainable brand strategies. 

Aligned with the Audace 6.0 framework, the specialization draws on the foundations of the Fusion Trail (AI, deeptech, augmented hospitality) and a “learning by doing” pedagogy to develop agility, creativity, and the ability to lead projects in rapidly evolving environments. 

Graduates emerge able to activate business growth, orchestrate digital channels, automate commercial operations, design enhanced customer experiences, and use AI as a lever for performance and innovation. They become Digital Business Developers equipped for the roles of today — and especially those of tomorrow. 

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ESSENTIAL REQUIREMENT

    • You have completed a BAC+3 level or equivalent with 180 ECTS.
    • EBS Entrance Exam – application review and interview

EDUCATIONAL TEAM

The teaching team brings together faculty from European Business Schools and industry practitioners from sales, digital marketing, and emerging technologies. Entrepreneurs, AI experts, growth specialists, digital transformation consultants, and business development professionals provide a concrete understanding of current and future roles. This blend of academic rigor and hands-on expertise ensures students receive training deeply connected to market realities and the most innovative digital practices. 

THE COURSE MODULES

  • Strategy for Business Development
  • Applied AI and Algorithmic Optimization
  • Digital Transformation and Future Industries
  • Entrepreneurial Finance
  • Business Ethics & Cross-Cultural Management
  • Brand Experience and Immersive Strategies
  • Business Insights: Methods and Analysis
  • AI-Enhanced Growth Marketing & Acquisition Strategies
  • Digital Sales & B2B Conversion Techniques
  • Customer Journey Design & Omnichannel Experience
  • CRM, Marketing Automation & Revenue Operations
  • Sustainable Brand Building & Responsible Digital Strategy
  • Data-Driven Performance Marketing

career opportunities

    Driven by AI, data, and digital transformation, this specialization opens access to careers shaping the future of growth and customer experience. Graduates can contribute to strategy, acquisition, automation, omnichannel journey optimization, or responsible brand building, using technology as a catalyst for performance and innovation. 

    Targeted professions

    • AI Growth Architect
    • Augmented Customer Experience Manager
    • AI-Enhanced Sales Developer
    • Omnichannel Experience Designer
    • Responsible Digital Brand Strategy Manager
    • RevOps Architect / Revenue Engineer
    • Advanced Performance & Analytics Specialist
    • Digital Ecosystem Builder
    • Sustainable Acquisition Manager
    • Human–AI Collaboration Specialist

Aids & financing

To promote equal opportunities and access to quality education for all, EBS is committed to helping you find the best financial solutions for your education. Scholarships, merit-based scholarships, endowment funds, and banking partnerships are just a few options that support your educational journey with greater peace of mind.

  • bulbEXCELLENCE SCHOLARSHIPS
  • homeENDOWMENT FUNDS
  • homeEBS FAMILIE SCHOLARSHIPS
  • bookMERIT-BASED GRANTS
finance your studies

Contact

Jean-Marie Kouyoumji

Jean-Marie Kouyoumji

Director of Admissions

01 59 03 19 01

patricia sueur

patricia sueur

Recruitment and Competitions Manager

01 59 03 19 02

Admissions

FRANCE

Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :

  • arrowFor entry into Bachelor 1, you must have validated a baccalauréat or an equivalent international diploma.

Competition calendar 2025-2026

Session Application Deadline Oral Exams Results Enrollment Deadline
Session 1 / September-October 2025 Tuesday, October 7, 2025 Thursday, October 9 & Friday, October 10, 2025 Friday, October 17, 2025 Friday, October 31, 2025 (included)
Session 2 / November 2025 Tuesday, November 11, 2025 Monday, November 17 & Tuesday, November 18, 2025 Friday, November 28, 2025 Monday, December 1, 2025 (included)
Session 3 / December 2025 – January 2026 Wednesday, December 10, 2025 Tuesday, December 16 & Wednesday, December 17, 2025 Friday, January 9, 2026 – 2:00 PM Monday, January 12, 2026 (included)
Session 4 / February 2026 Wednesday, February 4, 2026 Thursday, February 12 & Friday, February 13, 2026 Friday, February 20, 2026 Monday, March 2, 2026 (included)
Session 5 / March 2026 Sunday, March 1, 2026 Thursday, March 12 & Friday, March 13, 2026 Friday, March 20, 2026 Tuesday, March 31, 2026 (included)
Session 6 / April 2026 Sunday, March 29, 2026 Thursday, April 9 & Friday, April 10, 2026 Friday, April 17, 2026 Thursday, April 30, 2026
SESAME Exam Session 2026
Session 7 / June 2026 Sunday, May 31, 2026 Thursday, June 11 & Friday, June 12, 2026 Friday, June 19, 2026 – 2:00 PM Friday, June 26, 2026 (included)
Session 8 / July 2026 Sunday, June 28, 2026 Wednesday, July 8 & Thursday, July 9, 2026 Friday, July 17, 2026 Wednesday, July 22, 2026 (included)
Session 9 / September 2026 Sunday, September 6, 2026 Monday, September 14 & Tuesday, September 15, 2026 Thursday, September 17, 2026 Monday, September 21, 2026 (included)

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

PREREQUISITES :

  • arrowFor entry into Bachelor 1, you must have validated a baccalauréat or an equivalent international diploma.

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

FRANCE

EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June

ADMISSION CHANNEL: EBS competitive entrance examination – application and interview

Prerequisites :

  • For entry into Bachelor 1, you must have validated a baccalauréat or an equivalent international diploma.

Competition calendar 2025-2026

Session Application Deadline Oral Exams Results Enrollment Deadline
Session 1 / September-October 2025 Tuesday, October 7, 2025 Thursday, October 9 & Friday, October 10, 2025 Friday, October 17, 2025 Friday, October 31, 2025 (included)
Session 2 / November 2025 Tuesday, November 11, 2025 Monday, November 17 & Tuesday, November 18, 2025 Friday, November 28, 2025 Monday, December 1, 2025 (included)
Session 3 / December 2025 – January 2026 Wednesday, December 10, 2025 Tuesday, December 16 & Wednesday, December 17, 2025 Friday, January 9, 2026 – 2:00 PM Monday, January 12, 2026 (included)
Session 4 / February 2026 Wednesday, February 4, 2026 Thursday, February 12 & Friday, February 13, 2026 Friday, February 20, 2026 Monday, March 2, 2026 (included)
Session 5 / March 2026 Sunday, March 1, 2026 Thursday, March 12 & Friday, March 13, 2026 Friday, March 20, 2026 Tuesday, March 31, 2026 (included)
Session 6 / April 2026 Sunday, March 29, 2026 Thursday, April 9 & Friday, April 10, 2026 Friday, April 17, 2026 Thursday, April 30, 2026
SESAME Exam Session 2026
Session 7 / June 2026 Sunday, May 31, 2026 Thursday, June 11 & Friday, June 12, 2026 Friday, June 19, 2026 – 2:00 PM Friday, June 26, 2026 (included)
Session 8 / July 2026 Sunday, June 28, 2026 Wednesday, July 8 & Thursday, July 9, 2026 Friday, July 17, 2026 Wednesday, July 22, 2026 (included)
Session 9 / September 2026 Sunday, September 6, 2026 Monday, September 14 & Tuesday, September 15, 2026 Thursday, September 17, 2026 Monday, September 21, 2026 (included)

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

Prerequisites :

  • For entry into Bachelor 1, you must have validated a baccalauréat or an equivalent international diploma.

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

FRANCE

EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June

ADMISSION CHANNEL: EBS competitive entrance examination – application and interview

Prerequisites :

  • For entry into Bachelor 2, you must have completed one year of higher education (BAC+1) or the equivalent of 60 ECTS.

Competition calendar 2025-2026

Session Application Deadline Oral Exams Results Enrollment Deadline
Session 1 / September-October 2025 Tuesday, October 7, 2025 Thursday, October 9 & Friday, October 10, 2025 Friday, October 17, 2025 Friday, October 31, 2025 (included)
Session 2 / November 2025 Tuesday, November 11, 2025 Monday, November 17 & Tuesday, November 18, 2025 Friday, November 28, 2025 Monday, December 1, 2025 (included)
Session 3 / December 2025 – January 2026 Wednesday, December 10, 2025 Tuesday, December 16 & Wednesday, December 17, 2025 Friday, January 9, 2026 – 2:00 PM Monday, January 12, 2026 (included)
Session 4 / February 2026 Wednesday, February 4, 2026 Thursday, February 12 & Friday, February 13, 2026 Friday, February 20, 2026 Monday, March 2, 2026 (included)
Session 5 / March 2026 Sunday, March 1, 2026 Thursday, March 12 & Friday, March 13, 2026 Friday, March 20, 2026 Tuesday, March 31, 2026 (included)
Session 6 / April 2026 Sunday, March 29, 2026 Thursday, April 9 & Friday, April 10, 2026 Friday, April 17, 2026 Thursday, April 30, 2026
SESAME Exam Session 2026
Session 7 / June 2026 Sunday, May 31, 2026 Thursday, June 11 & Friday, June 12, 2026 Friday, June 19, 2026 – 2:00 PM Friday, June 26, 2026 (included)
Session 8 / July 2026 Sunday, June 28, 2026 Wednesday, July 8 & Thursday, July 9, 2026 Friday, July 17, 2026 Wednesday, July 22, 2026 (included)
Session 9 / September 2026 Sunday, September 6, 2026 Monday, September 14 & Tuesday, September 15, 2026 Thursday, September 17, 2026 Monday, September 21, 2026 (included)

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

Prerequisites :

  • For entry into Bachelor 2, you must have completed one year of higher education (BAC+1) or the equivalent of 60 ECTS.

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

FRANCE

EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June

ADMISSION CHANNEL: EBS competitive entrance examination – application and interview

Prerequisites :

  • For entry into Bachelor 3, you must have completed two years of higher education (BAC+2) or the equivalent of 120 ECTS.

Competition calendar 2025-2026

Session Application Deadline Oral Exams Results Enrollment Deadline
Session 1 / September-October 2025 Tuesday, October 7, 2025 Thursday, October 9 & Friday, October 10, 2025 Friday, October 17, 2025 Friday, October 31, 2025 (included)
Session 2 / November 2025 Tuesday, November 11, 2025 Monday, November 17 & Tuesday, November 18, 2025 Friday, November 28, 2025 Monday, December 1, 2025 (included)
Session 3 / December 2025 – January 2026 Wednesday, December 10, 2025 Tuesday, December 16 & Wednesday, December 17, 2025 Friday, January 9, 2026 – 2:00 PM Monday, January 12, 2026 (included)
Session 4 / February 2026 Wednesday, February 4, 2026 Thursday, February 12 & Friday, February 13, 2026 Friday, February 20, 2026 Monday, March 2, 2026 (included)
Session 5 / March 2026 Sunday, March 1, 2026 Thursday, March 12 & Friday, March 13, 2026 Friday, March 20, 2026 Tuesday, March 31, 2026 (included)
Session 6 / April 2026 Sunday, March 29, 2026 Thursday, April 9 & Friday, April 10, 2026 Friday, April 17, 2026 Thursday, April 30, 2026
SESAME Exam Session 2026
Session 7 / June 2026 Sunday, May 31, 2026 Thursday, June 11 & Friday, June 12, 2026 Friday, June 19, 2026 – 2:00 PM Friday, June 26, 2026 (included)
Session 8 / July 2026 Sunday, June 28, 2026 Wednesday, July 8 & Thursday, July 9, 2026 Friday, July 17, 2026 Wednesday, July 22, 2026 (included)
Session 9 / September 2026 Sunday, September 6, 2026 Monday, September 14 & Tuesday, September 15, 2026 Thursday, September 17, 2026 Monday, September 21, 2026 (included)

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

Prerequisites :

  • For entry into Bachelor 3, you must have completed two years of higher education (BAC+2) or the equivalent of 120 ECTS.

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.

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Last updated: 16 December 2025