Home / Programs / Grande Ecole Program / Master's Cycle / AI Marketing & Business
Master in Ai Marketing & Business
The Master in AI Marketing & Business trains future executives, digital marketing specialists, and data-driven professionals capable of identifying market trends through data analysis. In this program, marketing data is applied to the business field and analyzed across various applications: digital marketing, artificial intelligence, growth hacking, MarTech, and more. This dual-degree program awards both the Master’s degree from EBS and the Mastère in AI Marketing & Business from École 89.
CERTIFIED PROGRAM
program details
PROGRAM OVERVIEW
The Master in AI Marketing & Business is based on a Level 7 RNCP Grande Ecole Program.
This training program equips you to become a digital marketing expert by mastering data and AI with a business-driven approach.
It offers two diplomas:
- Master of Science in AI Marketing and Business from Ecole 89
- Grande Ecole Program from European Business School Paris, conferring a Master’s degree
The program is divided between Ecole 89 campus for the ‘Tech’ focus and EBS Paris campus for the ‘Business’ aspect.
The curriculum is based on four key pillars:
- Digital Marketing
- AI and Data Science
- Business and Management
- Entrepreneurship and Innovation
ESSENTIAL REQUIREMENT
You have completed a BAC+3 level or equivalent with 180 ECTS.- EBS Entrance Exam – application review and interview
EDUCATIONAL TEAM
The Master’s program instructors were selected over a 24-month period. Their team consists of EBS faculty members, as well as specialists and professionals from the École 89 sector.
THE COURSE MODULES
- AI-Powered Data Analytics
- Social Media Optimization
- Python Coding
- Quantitative Marketing Analysis
- PowerBI Data Visualization
- HubSpot CRM Certification
CAREER OPPORTUNITIES
The goal is to train future managers who will hold senior positions in the MarTech (Marketing-Tech) field as :
- Business Analyst
- Digital Project Manager
- Data Analyst
- Relationship Marketing & CRM Manager
- Digital Strategy Manager
- Traffic Manager
- AI Expert
THE TARGETED PROFESSIONS :
Aids & financing
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit nisi vitae tellus dignissim, quis bibendum diam pellentesque. Curabitur sodales nibh quis ipsum maximus pharetra.
EXCELLENCE SCHOLARSHIPS
ENDOWMENT FUNDS
EBS FAMILIE SCHOLARSHIPS
MERIT-BASED GRANTS
Contact
Admissions
FRANCE
Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
FRANCE
EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June
ADMISSION CHANNEL: EBS competitive entrance examination – application and interview
Prerequisites :
- You have a BAC+3 level or the equivalent of 180 ECTS.
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
Prerequisites :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.
A European and international identity deeply rooted in the EBS DNA
CREATE A BETTER TOMORROW
LEARNING TODAY.
LEADING TOMORROW
AND A
EVEN BETTEr world
what happens next?
EBS leaves a lasting impression and stays by your side throughout your life. Join a family of over 10,000 alumni.
PROM 1993
Arthur Sadoun
Chairman of the Management Board, Publicis Group
PROM 1985
JACQUES-ANTOINE GRANJON
Founder of Veepee
PROM 1996
Sébastien Missoffe
General Manager, Google France
PROM 2016
Harold Gardas
Chairman and Founder of Köm
PROM 2013
ETIENNE ALCOUFFE
Chairman and Founder of Junto
PROM 2014
Damien Morin
Chairman and Founder mobile.club
PROM 2014
Eléonore VALEANU
Founder of The Canopy Tour
PROM 2017
Constance Cotier
Senior Product Marketing Manager Amazon Prime France & Belgium
