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Home / Programs / Grande Ecole Program / Master's Cycle / Digital Business Marketing Digital Business Marketing
Master in Digital Business Marketing
The Master in Digital Business Marketing aims to train highly skilled professionals capable of understanding, developing, implementing, and optimizing effective digital marketing strategies to achieve business objectives for companies and organizations. The Master in Digital Marketing awards the Master’s Degree from the EBS Grande Ecole Program.
CERTIFIED PROGRAM
program details
PROGRAM OVERVIEW
The Master’s in Digital Business Marketing is based on the skill framework of the EBS Grande Ecole Program, registered in the National Directory of Professional Certifications (RNCP).
The Master’s in Digital Business Marketing offers in-depth knowledge of the various dimensions of marketing and digital communication, focusing on strategies, tools, techniques, and best practices used by businesses and organizations. It equips students with project development skills tailored to the digital environment and expertise in crafting digital strategies (acquisition, content, social media, engagement, loyalty). Students also gain competencies in data analysis and digital performance measurement to optimize results. Additional skills include proficiency in digital tools and platforms, mobile marketing, user experience optimization, and search engine strategies (SEO, SEA). The program also addresses ethical considerations and regulations related to digital marketing, including GDPR compliance, data privacy, and regulatory adherence.
Each year, first- and second-year students in the Master’s in Digital Marketing program complete internships or work placements, allowing them to apply the skills gained through the program.
ESSENTIAL REQUIREMENT
You have completed a BAC+3 level or equivalent with 180 ECTS.- EBS Entrance Exam – application review and interview
EDUCATIONAL TEAM
The Digital Business Marketing Master’s program is designed as an 18- or 24-month curriculum. The faculty team includes EBS digital marketing researchers, entrepreneurs, and digital marketing professionals.
THE COURSE MODULES
- Organization & Change Management
- Risk Management & Quality Assurance
- HR & Responsible Practices
- Data Analytics
- Digital Marketing
- Content Marketing
- SEO Visibility & Website Creation, DTP
- Marketing Adaptation for IoT
- Disruptive Innovation
- Internet & Data Ethics
- Web Project Management
- Social Media Management
- Customer Engagement
CAREER OPPORTUNITIES
After obtaining a Master’s in Digital Business Marketing , graduates can pursue various roles in diverse companies and organizations such as marketing and communication agencies, media outlets, and businesses of all sizes and industries. Furthermore, digital marketing often provides freelance or self-employed opportunities, enabling individuals to work independently or start their own business.
- Head of Digital Marketing
- Head of Marketing & CRM
- Web Analyst
- Digital Marketing Manager
- Content Marketing Manager
- Marketing Product Manager
- Digital Project Manager
- SEO Manager
- SEA Manager
- Digital Content Strategist
- Social Media Manager
- Digital Customer Experience Manager
- Digital Marketing Consultant
- (Digital) Entrepreneur
THE TARGETED PROFESSIONS :
Aids & financing
EXCELLENCE SCHOLARSHIPS
ENDOWMENT FUNDS
EBS FAMILIE SCHOLARSHIPS
MERIT-BASED GRANTS
Contact
Admissions
FRANCE
Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
THIS CONCERNS: : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
FRANCE
EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June
ADMISSION CHANNEL: EBS competitive entrance examination – application and interview
Prerequisites :
- You have a BAC+3 level or the equivalent of 180 ECTS.
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
Prerequisites :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
THIS CONCERNS: : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.
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