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MSc IN LUXURY BRAND STRATEGY & SERVICE DESIGN
This 15-month full-time MSc, taught entirely in English (50%) and French (50%), trains brand experience creators capable ofcombining excellence, design, and innovation within the luxury sector. Positioned at the intersection of brand management and service design, the program equips students to conceive responsible, emotionally engaging, and digitally enhanced experiences. Guided by experts from leading luxury houses and design agencies, students learn to craft customer journeys where art, technology, and meaning converge.(Work-study opportunities are available only through the Master Grande École pathway.)
CERTIFIED PROGRAM
program details
PROGRAM OVERVIEW
An MSc designed to shape the future leaders of the luxury industry.
The MSc in Luxury Brand & Service Design, a 15-month full-time program taught in English (50%) and French (50%), trains managers capable of designing the luxury experiences of tomorrow in a rapidly evolving industry. Rooted in the Audace 6.0 philosophy, it develops the essential skills required for future careers: strategic creativity, experience design mastery, understanding the expectations of new generations of clients, digital innovation, and sustainability within the luxury sector.
The program explores the leverscurrently reshaping luxury houses and brands: service design, luxury culture, brand storytelling, omnichannel experience, operational excellence, and emerging technologies applied to customer journeys.
Designed as an accelerator for those wishing to buildcareers at the intersection of management, design, and innovation, this MSc prepares students for hybrid roles where brand strategy, customer experience, creation, and innovation converge.
Please note: this MSc is offered as a full-time program. Work-study opportunities are available only through the Master Grande École admissions pathway.
ESSENTIAL REQUIREMENT
You have completed a BAC+3 level or equivalent with 180 ECTS.- EBS Entrance Exam – application review and interview
EDUCATIONAL TEAM
The MSc in Luxury Brand & Service Design is taught by a team of EBS faculty–researchers specializing in brand management and experience design, as well as
professionals from leading luxury houses, creative agencies, and innovation studios. The program also benefits from the expertise of Ferrières, an international reference in hospitality and service excellence, providing a unique understanding of the codes, standards, and professions of the luxury industry.
This alliance between academic insight, creative practice, and industry expertise ensuresa program fully aligned with the contemporary expectations of the luxury sector.
THE COURSE MODULES
- Luxury Brand Identity and Aesthetic Codes
- Service Design and Customer Journey Mapping
- Experience Design & Hospitality Excellence
- Art, Craftsmanship & Innovation
- Sustainable Luxury & Circular Design
- Emotion & Sensory Design
- Retail & Spatial Experience Design
- Digital Luxury Experiences & AI Personalization
- Innovation Studio: Co-designing the Future of Luxury
- Capstone Project / Consulting Mission
CAREER OPPORTUNITIES
Upon completing the MSc in Luxury Brand & Service Design, graduates gain access to key roles in experience creation within the luxury sector—an industry undergoing profound transformation, where innovation, sustainability, and service excellence have become essential. With a future-focused skillset—experience design, strategic creativity, digital innovation, customer understanding, and mastery of luxury codes—graduates progress quickly into hybrid positions combining management, design, and brand strategy.
The program also prepares students for emerging roles in luxury, including omnichannel experience, service design, product and journey innovation, augmented retail, as well as cross-functional positions at the heart of brand and maison transformation.
- Luxury Experience Designer
- Service & Hospitality Experience Manager
- Digital Luxury Experience Specialist (AI, personalization, augmented journeys)
- Brand Experience Strategist
- Retail & Spatial Experience Designer (immersive boutiques, phygital environments)
- Sustainable Luxury Innovation Manager
- Customer Insight & Emotional Design Analyst
- Creative Technologist for Luxury Brands (XR, AI, innovative interfaces)
TARGETED PROFESSIONS:
Aids & financing
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EXCELLENCE SCHOLARSHIPS
ENDOWMENT FUNDS
EBS FAMILIE SCHOLARSHIPS
MERIT-BASED GRANTS
Contact
Admissions
FRANCE
Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :
- MSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- MSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)
THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
FRANCE
EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June
ADMISSION CHANNEL: EBS competitive entrance examination – application and interview
Prerequisites :
- MSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
Prerequisites :
- MSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)
THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.
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