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Master in Marketing & Brand Management
The Master’s in Marketing & Brand Management aims to train highly skilled experts in marketing by providing the knowledge, skills, and insights required to successfully understand, develop, and manage products and brands in a dynamic and competitive business environment.
The Master’s in Marketing & Brand Management grants the Master’s Degree from the EBS Grande Ecole Program.
CERTIFIED PROGRAM
program details
PROGRAM OVERVIEW
The Master in Marketing & Brand Management is based on the competency framework associated with the EBS Grande Ecole Program, registered in the National Directory of Professional Certifications (RNCP).
The Master’s in Marketing & Brand Management provides in-depth expertise in marketing principles, concepts, and tools, alongside an understanding of market trends and dynamics. It equips students with the ability to strategically develop, position, and manage brands, considering brand identity, perceived value, and market competition. The program also focuses on crafting and implementing effective marketing strategies to achieve business objectives, based on market analysis, consumer needs, available resources, and the competitive landscape.
ESSENTIAL REQUIREMENT
You have completed a BAC+3 level or equivalent with 180 ECTS.- EBS Entrance Exam – application review and interview
EDUCATIONAL TEAM
The Master’s program in Marketing & Brand Management is designed as an 18- or 24-month track. The teaching team includes EBS marketing researchers, entrepreneurs, and experts in marketing and brand management.
THE COURSE MODULES
- Strategic and Operational Marketing
- Consumer Behavior
- Brand Management
- Digital Marketing and Social Media
- Marketing Communication
- Experiential and Event Marketing
- Product Management and Product Development
- International Marketing and Brand Globalization
- Marketing Innovation and Innovation Management
- Data Analysis and Marketing Research
- Ethics and Social Responsibility in Marketing
- Distribution and Sales Channel Management
- Leadership and Marketing Management
CAREER OPPORTUNITIES
Graduates of the EBS Master’s in Marketing & Brand Management gain access to a wide range of career opportunities in marketing, communication, and brand management. These roles can be pursued across various industries and sectors, including retail, consumer goods, financial services, technology, healthcare, media, and entertainment. EBS Marketing & Brand Management graduates are also well-positioned to work in event marketing agencies, digital marketing and communication firms, marketing consultancy firms, and other specialized marketing and communication companies.
- Product Manager
- Development Manager
- Brand Portfolio Manager
- Digital Marketing Specialist
- Marketing Consultant
- External and Public Relations Manager
- Marketing Analyst
- Marketing Director
- Social Media Manager
- Marketing Project Manager
- Entrepreneur
- Marketing & Communication Manager
- CRM Specialist
THE TARGETED PROFESSIONS :
Aids & financing
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EXCELLENCE SCHOLARSHIPS
ENDOWMENT FUNDS
EBS FAMILIE SCHOLARSHIPS
MERIT-BASED GRANTS
Contact
Admissions
FRANCE
Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
THIS CONCERNS: : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
FRANCE
EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June
ADMISSION CHANNEL: EBS competitive entrance examination – application and interview
Prerequisites :
- You have a BAC+3 level or the equivalent of 180 ECTS.
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
Prerequisites :
- Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS
THIS CONCERNS: : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.
Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.
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