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MBA Specialized in Marketing Business and Brand Management
This specialized MBA provides in-depth expertise in marketing principles, concepts, and tools, along with an understanding of market trends and dynamics.
CERTIFIED PROGRAM
program details
PROGRAM OVERVIEW
This specialized MBA provides in-depth expertise in marketing principles, concepts, and tools, along with an understanding of market trends and dynamics.
The ability to strategically develop, position, and manage brands, considering their identity, perceived value, and market competition, as well as the creation and implementation of effective marketing strategies to achieve business objectives, based on market analysis, consumer needs, available resources, and competitive environment, is acquired through the program.
ESSENTIAL REQUIREMENT
Students holding at least a BAC+3 level (180 ECTS) or a BAC+4 level (240 ECTS) for entry into BAC+5.- EBS competition – application review and interview.
EDUCATIONAL TEAM
The program is designed in an 18-month or 24-month continuum. The teaching team consists of EBS researchers in marketing, entrepreneurs, and professionals in marketing and brand management.
CAREER OPPORTUNITIES
After earning the Master in Marketing & Brand Management from EBS, graduates have access to a wide range of career opportunities in marketing, communication, and brand management. These roles can be pursued across various sectors and industries, including retail, consumer goods, financial services, technology, healthcare, media, and entertainment, among others. EBS Specialized MBA graduates are also well-positioned to work in event advertising agencies, digital marketing and communication agencies, marketing consulting firms, and other companies specialized in marketing and communication.
- Product Manager
- Development Manager
- Brand Portfolio Manager
- Digital Marketing Specialist
- Marketing Consultant
- Public Relations and External Relations Manager
- Marketing Analyst
- Marketing Director
- Social Media Manager
- Marketing Project Manager
- Entrepreneur
- Marketing & Communication Manager
- CRM Specialist
THE TARGETED PROFESSIONS :
Aids & financing
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EXCELLENCE SCHOLARSHIPS
ENDOWMENT FUNDS
EBS FAMILIE SCHOLARSHIPS
MERIT-BASED GRANTS
Contact
Admissions
FRANCE
ADMISSION PATHWAY : EBS Competition – dossier review and 30-minute interview.
ESSENTIAL REQUIREMENT :
- MBA 1: You have completed a level of BAC+3 or equivalent to 180 ECTS.
- MBA 2: You have completed a level of BAC+4 equivalent to 240 ECTS.
Competition calendar 2025-2026
| Session | Application Deadline | Oral Exams | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September-October 2025 | Tuesday, October 7, 2025 | Thursday, October 9 & Friday, October 10, 2025 | Friday, October 17, 2025 | Friday, October 31, 2025 (included) |
| Session 2 / November 2025 | Tuesday, November 11, 2025 | Monday, November 17 & Tuesday, November 18, 2025 | Friday, November 28, 2025 | Monday, December 1, 2025 (included) |
| Session 3 / December 2025 – January 2026 | Wednesday, December 10, 2025 | Tuesday, December 16 & Wednesday, December 17, 2025 | Friday, January 9, 2026 – 2:00 PM | Monday, January 12, 2026 (included) |
| Session 4 / February 2026 | Wednesday, February 4, 2026 | Thursday, February 12 & Friday, February 13, 2026 | Friday, February 20, 2026 | Monday, March 2, 2026 (included) |
| Session 5 / March 2026 | Sunday, March 1, 2026 | Thursday, March 12 & Friday, March 13, 2026 | Friday, March 20, 2026 | Tuesday, March 31, 2026 (included) |
| Session 6 / April 2026 | Sunday, March 29, 2026 | Thursday, April 9 & Friday, April 10, 2026 | Friday, April 17, 2026 | Thursday, April 30, 2026 |
| SESAME Exam Session 2026 | — | — | — | — |
| Session 7 / June 2026 | Sunday, May 31, 2026 | Thursday, June 11 & Friday, June 12, 2026 | Friday, June 19, 2026 – 2:00 PM | Friday, June 26, 2026 (included) |
| Session 8 / July 2026 | Sunday, June 28, 2026 | Wednesday, July 8 & Thursday, July 9, 2026 | Friday, July 17, 2026 | Wednesday, July 22, 2026 (included) |
| Session 9 / September 2026 | Sunday, September 6, 2026 | Monday, September 14 & Tuesday, September 15, 2026 | Thursday, September 17, 2026 | Monday, September 21, 2026 (included) |
INTERNATIONAL
ADMISSION PATHWAY : International Admissions – Application review and 30-minute interview. Skills assessed: Oral proficiency in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
ESSENTIAL REQUIREMENT :
- MBA 1: You have completed a level of BAC+3 or equivalent to 180 ECTS.
- MBA 2: You have completed a level of BAC+4 equivalent to 240 ECTS.
A European and international identity deeply rooted in the EBS DNA
CREATE A BETTER TOMORROW
LEARNING TODAY.
LEADING TOMORROW
AND A
EVEN BETTEr world
what happens next?
EBS leaves a lasting impression and stays by your side throughout your life. Join a family of over 10,000 alumni.
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Constance Cotier
Senior Product Marketing Manager Amazon Prime France & Belgium
